What are some ways you can tell whether an e-mail request asking a blogger to mention a product or a site where someone is selling something, etc., are legitimate?

by Melanie Nelson on August 21, 2007 · 3 comments

So you’ve gotten an e-mail from Such-And-Such Company, offering to send you a product for review on your blog.  You can’t beat free stuff, right?

Still, it’s very important to use great discernment before giving out your home address (for shipping) to anyone you’ve only met online.  If you receive such an offer, here are a few things you can do:

  1. Google is your friend.  Do a Google search of the person’s name, the company’s name, and any other information they send you. 
  2. Ask the person (via e-mail) for a phone number so you can verify their offer.  Most likely, someone from a legitimate company would willingly give it to you.  A scammer would likely scram.
  3. Ask them for a "reference"–have any other bloggers reviewed their product, and if so, what is the URL of that blogger? 
  4. Especially if you plan to do a significant number of reviews, consider setting up a P.O. box or some other sort of non-identifying address for shipment of products.
  5. MOST IMPORTANTLY, go with your gut.  In cyber-land, there’s no way to be absolutely sure a person is who he/she claims.  If something feels wrong, just walk away.
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{ 3 comments… read them below or add one }

1 Barbara H. August 21, 2007 at 7:43 am

Great tips — thank you.

2 momrn2 August 21, 2007 at 8:55 am

I have received offers to do reviews but have chosen not to due to the “safety” issue. Thanks for these tips!!!

3 GiBee August 22, 2007 at 8:30 am

Excellent tips! I’m pretty selective when it comes to doing product reviews. If it’s a company I don’t recognize, and usually it is (as it is mostly marketing firms that approach me), I will go online, research the actual marketing company, and go to their website. I’ll also Google the company, as you suggested. Most businesses have pictures and bios of their top staff, and it has been helpful for me in deciding if the offer is on the up and up.

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