How do I start a blog?

by Melanie Nelson on April 14, 2008 · 8 comments

It’s pretty easy to start your own blog — even if you think you’re not tech-savvy and don’t know the first thing about what you’re getting yourself into.

First you need to choose which blog host you’re going to use. We’ve written an article giving some basic information on the most popular blog hosts. If you aren’t sure how committed you’ll be to blogging and just want to try it out, I suggest that you start with a free host like Blogger.

Blogger has a wizard that will help you get your blog started. You’ll begin by creating an account, naming your blog (they’ll let you know if the name you want is already taken), and choosing a template.

Choosing a Name for Your Blog

This can be daunting. In fact, I think I went through three name changes before I settled on Don’t Try This at Home for my (now defunct) personal blog. There are many things to consider:

  • what do you want your blog to be about?
  • what words reflect that idea or content?
  • what graphics would you like to use?
  • what audience to you want to reach?

Think about how these things all come together and what they say.

Consider staying away from generic words like ramblings, writings, blog, journey, journal, musings, etc. These words won’t set you apart from the thousands of others who are also using them in their titles.

Choosing a Template

Just about every blog host out there offers generic templates for you to use as you start your blog. If you know a little HTML you can quickly change a few key elements (like your banner and link colors) and make the template reflect the tone of your blog. We have several articles on blog design.

My advice is to stick with your generic template for a while. Let yourself become used to blogging and allow yourself to evolve. As you do, you’ll have a better idea of what you want your site to look like. Besides, if you’re spending all your effort in the looks department, you’re probably slacking in the writing department. Don’t let your blogging project fall apart because you’re trying to do too many things at once.

Remember: We all started with the generic templates.

Setting Up a Stat Counter

Once you’re blogging you’ll want to know who’s reading and how those readers are finding you. Several free and easy-to-use counters are available, and all come with step-by-step instructions for installing it on your blog.  Two of the more popular ones are Site Meter and StatCounter. However, I’d like to suggest that you set up Google Analytics to track your blog’s statistics. This free program is more robust than Site Meter or StatCounter and includes data on unique visitors, pageviews, popular posts, and much more. Take a look at It’s All In The Numbers for more help on choosing and setting up at stat counter.

Generating Traffic

There are so many ways to generate blog traffic. You can claim your blog with Technorati or come up with a great weekly carnival (e.g., Works-For-Me Wednesday) or weekly post idea. You can also make use of Twitter (send out a tweet with your new post link) or Facebook (use an application like Networked Blogs to include your blog’s RSS feed in your FB updates).

The best way to generate traffic, though, is simply to write well and write often. “You can shock them, you can offend them, but you must never bore them.” (I’ve seen that attributed to both Noel Coward and F. Scott Fitzgerald — regardless of who said it, it’s true.)

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{ 8 comments… read them below or add one }

1 Stephanie April 15, 2008 at 3:14 pm

This a nice post with simple steps for beginners. Good work!

2 Mrs. B April 18, 2008 at 1:05 am

I can’t THANK YOU enough for this post (and so many others). You’ve given me so much help getting my blog started! THANK YOU THANK YOU THANK YOU!

3 Steph October 15, 2008 at 2:11 am

I really should be asleep right now but I’m having a hard time pulling myself away from your site (^_^) I started my blog for a writing course and am quickly becoming hooked. It’s just a personal blog until I find a more interesting subject that I can stick to but I’m having a blast. I really appreciate that every tip comes with a specific LINKED example. That really helps, so thank you! ~Steph

4 Mike January 3, 2009 at 1:50 pm

Nice post for people wanting to start a blog! I personally do nothing until I have fully researched the keywords and key phrases for my niche topic!

5 Kimberli November 3, 2009 at 2:04 am

Years ago I was an avid blogger, but I lost access to a computer and the server the blog I had was one crashed. When I wanted to start anew I found that the world of blogging had CHANGED since I was gone. And though I wanted to jump back in with pretty layouts and lots of bloggy friends, it’s not like that anymore. You have to build from the ground up all over again. THANK YOU for giving me a heads up on getting back into the game. I’d have a really dumb blog right now if it wasn’t for your info.

6 Melanie Nelson November 3, 2009 at 7:36 am

Kimberli,

You’re right that blogging has changed exponentially–even in the last two years! We’re glad you’re back. :) Jump in with both feet and just start swimming.

7 Pat Torbert March 19, 2010 at 11:36 am

You explain things so clearly, and I appreciate it so much. As I am writing a little in my blog about my experience in setting it up, your site will be a good one to add to my Sites I Follow.
Thanks!!

8 Lisa August 31, 2010 at 3:52 pm

This article’s a great refresher course. My husband started a blog and invited me to add on. I really had no direction or goal. I think I felt I had to limit the content because it wasn’t “my original idea.” That equals no traffic. I’ll consider revisiting it with the potential readers in mind.

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