Unless you’ve decided to blog in a vacuum and don’t care if anyone reads what you have to say, at some point you’ve probably looked for ways to encourage new readers to find your blog.
When I started blogging in 2004, it wasn’t uncommon for a blog to be part of several blogrings. A blogring is essentially a community of bloggers all linking to a central list of other bloggers in the same niche (the niches in some cases were extremely broad). The downside to these blogrings was that they tended to be so all-encompassing that they were useless. You couldn’t find a specific blog type unless you already knew what you were looking for. You could certainly find new blogs to read, but you could do that just by reading someone’s blog roll. And, because the blogrings usually listed blogs alphabetically, if your blog’s name started with anything after the letter D, you probably weren’t receiving any attention at all. Blogrings slowly died out, but they were the precursor to today’s blog networks.
In addition to blogrings, many bloggers listed their blog with Technorati, long considered The Site to determine your blog’s influence. Claiming your blog with Technorati lists your blog in the Technorati directory and allows you to start building authority. Recently, though, even Technorati’s influence is waning and bloggers are finding new ways to determine how to promote their blog and find their audience.
In Are Blogs Losing Their Authority To The Statusphere? Brian Solis writes:
So why do I believe that blog authority is losing its authority?
It goes back to the definition of authority. Links from blogs are no longer the only measurable game in town. Potentially valuable linkbacks are increasingly shared in micro communities and social networks such as Twitter, Facebook, and FriendFeed and they are detouring attention and time away from formal blog responses.
Micha Baldwin, in his article HOW TO: Measure Online Influence writes:
(S)ince Technorati’s Authority Rank stopped consistently updating (read: lost the trust of bloggers), there hasn’t been a single tool for measuring the potential online influence of an individual blogger. Until that happens, the best measure is getting recommendations from friends.
That’s exactly what I’m hearing from my blogging friends as well. In a conversation with other bloggers I was interested to find that few of my colleagues actually bother to register their blogs anywhere at all. Instead, they turn to social media to promote their blogs, using sites such as Facebook, Twitter, My Blog Log, etc. At the same time, I heard from the ladies that few of these sites (except Twitter) actually resulted in significant, long-lasting traffic.
When I discussed this topic with a fellow developer, Daisy Olsen of Blue House Blogs, she said she usually only submits a sitemap via Google Webmaster Tools.
Megan Smith and Amanda Padgett have both found some success with Blog Catalog. I had dismissed Blog Catalog as a flash in the pan when it first opened its doors and hadn’t considered it since. I was interested to find out other bloggers were using it to some success. My question is whether the traffic generated is long-term or drive-by? Is there any status associated with being part of it (as there is/was with being ranked by Technorati)? That, of course, leads to the question does status derived from being listed on a particular site really convey the value of a blog?
The trend seems to be that listing your blog with the traditional sites like Technorati aren’t cutting it any more (can you really be “traditional” in something so evolving as new media?) and bloggers are finding new ways to promote themselves. I’d be interested to know what, if anything, you do to promote your blog. How has the blogosphere changed since you’ve been a part of it in regards to promoting your blog?
This article is cross-posted at BlogHer.com.
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{ 5 comments… read them below or add one }
I’ve been blogging for over 5 years now and remember how important belonging to blog directories and rings were. Now I wonder why I even bother with MyBlogLog and Blog Catalog, which seemed very important to do even a year ago. Social networks (Twitter, Facebook, etc.) to promote and social bookmarking sites (Digg, Kirtsy, etc.) for backlinks. I’m also experimenting with Google Friend Connect. Otherwise, it’s good old fashioned read blogs and leave good comments – and connect with other bloggers on LinkedIn, Facebook and Twitter – and in person at conferences like BlogHer and BlogWorld.
What are the implications of using twitter to promote blogs?
Lots of guys write about this subject but you said really true words.
Would love to know where others get their readers from. I write for blogcritics.org which links back to my blog when I write articles but going back to uni means I won’t be writing as many articles there by not gaining as much exposure so would love to know what others do. Would love to find others that have similar blogs as well… any suggestions for blog searches??? Thanks for the post btw
With my newest blog (it’s only several weeks old at this point) I have decided that I have chosen a format and content theme suitable enough to promote it seriously, rather than to friends and whoever else comes my way. The problem that I’m facing now, as I’m sure everyone else does, is that I spend copious amounts of time trying to attract readers– most of whom seem to stick around long enough to read a post or two (my posts are short, I’m happy with this ATM). But I can’t seem to get the interaction that I’m looking for.
Maybe I’m just too new to the scene at the moment, but it feels like the market has become too saturated for anyone to garner attention feedback unless you have serious readers/connections that have been in place for some time.
That said, I’m off to register at any listings I can find.