I recently received this question about SEO and Alexa rankings.
Can you please share some insight about SEO? I’ve read about it online, but I don’t undestand it much. Does my Alexa ranking hold any value? How can I improve it?
There’s a lot that goes into SEO and it’s an ongoing process. You can’t set it and forget it, unfortunately. I’m going through a process with my own blog right now where I’m updating content and adding Pinnable images to articles that were around before Pinterest.
I suggest reading and re-reading the Moz Beginner’s Guide to SEO. It’s packed with information even for those who think they have SEO nailed.
You can relax about Alexa…sort of. It’s not a good indicator of popularity and it can be gamed (just install their search toolbar and you’ll see your ranking improve). Having said that, marketers and advertisers don’t have much more to go on since stats are private (Google Analytics, Statcounter, etc.). They resort to using Alexa, Comcast, and other tools that aren’t a good measure.
What I’ve found to be the best way of growing is simply networking within and outside of your niche. Conferences are a great way to do that, as are Facebook groups, group Pinterest boards, etc.
What do you have to add? I’d love to hear your insights and opinions.