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From the category archives:

Marketing/Branding

How Do I Use WiseStamp to Create an E-mail Signature?

March 3, 2010

E-mail signatures are an easy way to promote yourself and your projects in your everyday correspondence. They’re fairly un-intrusive (if you keep them short and simple), but they let your peers know what you’re working on and how they can contact you via social media. I use WiseStamp for my e-mail signatures and I’ve had [...]

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Year In Review: The Best of 2009’s Technology Trends and Downloads

December 21, 2009

Growing up, I *loved* the end-of-year wrap-ups on various news shows. I enjoyed looking back at everything that happened with the benefit of 20/20 hindsight. Of course, now, I rarely turn on the television and I find most of my news and recaps via the Web — including my end-of-year recaps. I’ve seen so many [...]

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Understanding the New FTC Guidelines: Your Questions Answered

October 8, 2009

If you’re blogging professionally or even semi-seriously you’ve likely heard about the new FTC guidelines regarding bloggers and how we disclose any relationships with companies who have paid us to endorse or review products. As is usually the case when something changes, rumors and misinformation are swirling. This article seeks to give you a basic [...]

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How can I make money from my blog?

August 24, 2009

Ideas, advice, and suggestions for monetizing your personal or business blog successfully.

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Recap: Setting Blogging Goals

August 19, 2009

Today I’m re-posting an article consisting of notes I took from an interview Darren Rowse (Problogger) did last summer with The Blog Squad about setting goals for you blog.

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How do I write an About Me page?

August 3, 2009

Having spent several hours reviewing blogs in several markets, I’ve come to a conclusion: We all need to work on our About pages. In this article I’ll tell you what to include and how to make it interesting.

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Develop an Elevator Pitch

June 3, 2009
Thumbnail image for Develop an Elevator Pitch

An elevator pitch is the short version of what your blog or business is about. Having an elevator pitch ready helps you quickly and concisely share your focus with new people at conferences, work, or a backyard BBQ.

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Which directories should I use to promote/list my blog?

May 4, 2009

Unless you’ve decided to blog in a vacuum and don’t care if anyone reads what you have to say, at some point you’ve probably looked for ways to encourage new readers to find your blog.
When I started blogging in 2004, it wasn’t uncommon for a blog to be part of several blogrings. A blogring is [...]

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How Do You Know If Your Blog Is Successful?

April 22, 2009

When I discuss blogging with others we invariably end up talking about how to make a blog successful. It may not be the thrust of our conversation, but it does come up. We all want to know how to do what we do better. Today’s article discusses Google PageRank and demographics and which is more [...]

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