BSM Media: Marketing to Moms

As I mentioned before, BSM Media is one of the companies that generously offered to help defray my costs to attend Blog World and New Media Expo. BSM Media specializes in marketing to moms. This interests me because 1) I’m a mom and 2) I like working with marketers and find those relationships to be [...]

Branding As Applied to Blogging

Karen Lewis can be found daily at her personal blog, Simply A Musing Blog, and her design blog, Simply Amusing Designs. Recently she and I have been working together on an online radio show called Behind the Blog. Please welcome Karen and her expertise in design and branding! What is a “brand”? Applied to the [...]

Blogging & PR Relationships

Stephanie Precourt blogs daily at Adventures In Babywearing. She is also the Managing Editor at 5 Minutes for Parenting. Please welcome Stephanie as she touches on the fragile PR/blogger relationship. This one is sure to encourage comments! Ah, the blogger/PR relationship. It can be a touchy subject these days. Just as no two bloggers are [...]