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What is a URL shortener? Should I use an URL shortener?

May 17, 2010 By Melanie Nelson 4 Comments

URL shorteners aren’t new, but not everyone knows what they are or understands how useful they can be. I want to introduce you to a few URL shortening tools and explain how they can make a real difference in the way you track what your audience is doing with your information. Why Should I Shorten [...]

Filed Under: Social Media & Networking, Traffic, twitter Tagged With: bit.ly, click analytics, Clicky.me, doiop, HootSuite, snipurl, social media, tinyurl, twitter, URL analytics, URL shortener 4 Comments

Year In Review: The Best of 2009′s Technology Trends and Downloads

December 21, 2009 By Melanie Nelson 1 Comment

Growing up, I *loved* the end-of-year wrap-ups on various news shows. I enjoyed looking back at everything that happened with the benefit of 20/20 hindsight. Of course, now, I rarely turn on the television and I find most of my news and recaps via the Web — including my end-of-year recaps. I’ve seen so many [...]

Filed Under: Helpful Blogging Links, Marketing/Branding, Social Media & Networking, twitter Tagged With: 2009 trends, best Mac downloads, Best of 2009, best of marketing, best of media, best Windows downloads, iPhone apps, tech reviews, technology trends, trending topics, Twitter trends, year end recap 1 Comment

How to Automatically Publish Your Latest Posts to Twitter

October 26, 2009 By Melanie Nelson 7 Comments

For the last six or eight months, a friend of mine has told me that she uses Twitter as her RSS feed. She follows everyone she’s interested in and follows the links they provide via Twitter (whether to personal or news blogs). She doesn’t use any other aggregator. Her experience made me stop and think: [...]