I’ve been busy writing Facebook All-In-One for Dummies. With the rollout of the new Timeline design for Facebook Fan Pages, I’ve been scrambling to rewrite several chapters to reflect those changes. To do that, I’ve been watching video, reading articles, watching how brands are implementing Timeline, and so on. It’s pretty cool. But here’s the question I keep coming back to with regards to the info floating around about the new FB updates: What impact will Timeline have on Fan Pages for the long term? Before the update to Timeline, there was about a 90% chance that your fans NEVER came back to your Page unless you somehow directed them there (via a call to action + link) — they relied on the News Feed to get your updates.
Almost everything I’ve watched and have read keeps talking about how amazing the Timeline is for engagement and how the ability to Pin posts is awesome. But if your fans aren’t coming back to your page, what’s the use of pinning the post? What’s the use of the visual impact? I completely get that it’s HUGE for the first-time visitor and that brands like Red Bull and Fanta have already used this space very well with their scavenger hunts. I love that. But will the Timeline really change how you interact with Fan Pages?
Will you visit Fan Pages more often when they implement Timeline? Or do you think you’ll visit those pages when they first make the switch (probably because they direct you there — Hey! We’re we’ve switched to Timeline! Come check out the awesome!) and then return to relying on the News Feed for your interaction?
I’m curious. I’d love to know what you think. Leave me a comment with your thoughts, and, if you’re so inclined, share this post with your friends and invite them to weigh in as well. Thanks!