Blissdom Recap: SEO & Counting What Counts (Pt. 2)

Yesterday I shared some of the main tips from the Blissdom Wisdom Workshop SEO & Counting What Counts presented by Kelby Carr and Angela England. Today I want to give you the rest of the tips they shared, but it won’t be quite as detailed as yesterday’s recap. I love bulleted lists and this is just the time to share a few.

The Quick & Dirty List of SEO Tips

Blog Posts

  • Use a good, clear title that tells reader what the post is about.
  • Use bold subheads for clarity (header tags have more authority than bold).
  • Focus your post(s) instead of writing about several topics at once.
  • Make sure your link text includes keywords, and not just “click here”.
  • Update your blog frequently — Google comes if you’re updating regularly.
  • Instead of using a weekly generic post title (e.g., Works for Me Wednesday), use a descriptive title w/a dash (e.g., SEO Training in Two Minutes – Works for Me Wednesday).
  • Make sure your popular posts have a call to action (ask your readers to answer a question, link to another related article, etc.)

Pictures

  • Use captions for photos w/your keywords.
  • Rename your pictures to reflect your keywords or what the pictures show (Google image search can drive a lot of traffic!).
  • Use dashes, not underlines, when you name your pictures.
  • image captions can be the same as your Alt info.

Meta information

  • Use tags as a navigational tool and to help w/SEO for posts that have SEO-unfriendly titles.
  • You don’t need to use META keywords in your <head> or <body> tags because search engines ignore them completely.
  • Google dislikes text link ads so make sure they are NoFollow.

I often see on blogs that people say “these are the top ten searches used to find my blog” or something like that. How do I find out this information for my blog?

This information is found from your stat counter software. All stat counters that I know of have a link that will show you your search engine results. If you click on that link you will see the key words people are searching for to find your blog. Sometimes it’s hilarious, sometimes it’s creepy, and sometimes it’s relevant. At any rate, it’s always good to keep tabs on how people are finding your site so you can make any necessary changes to your content.

In addition, Daily Blog Tips has another article on checking the historical search data of your blog.

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