Social Media Isn’t a Fad: Infographic Depicting the Rise of Social Networks

I have loved idea of social networking since I first started building websites from code I created in Notepad. As websites evolved into blogs and blogs evolved into networking sites like Flickr, Twitter, Tumblr, and of course Facebook, I embraced each iteration as an opportunity to learn and grow my skill set. I love social media so much that I practice it, read about it, and play with it even when I don’t have to.

I haven’t heard social media called a fad in quite some time. Most businesses acknowledge the importance of social media as a key component to their marketing strategy. Most individuals use at least one social network to keep up with friends or family. Social media and the networks that make them up are fully integrated in our every day lives. We can use them as a tool or as a timesuck (both are equally important in my opinion). (And yet, my mother refuses to use her computer unless she’s watching Netflix or sending an e-mail, but that’s another story.)

The following infographic shares fascinating statistics about the growth of social networks worldwide. Some of the more interesting information for me included the following:

  • If Facebook were a country, it would be twice the size of the United States and it would be the third largest country in the world.
  • Social media may have an impact on whether you’re hired or not.
  • Facebook users share seven billion pieces of content every month.
  • Although most people refer to the main social networks as Facebook, Twitter, and LinkedIn, they aren’t ranked as high as you’d think. Facebook rules them all, yes, but Twitter is fifth and LinkedIn is ninth. Are you signed up with Orkut? Apparently it’s big in Brazil and India.

The Growth of Social Media: An Infographic
Source: The Growth of Social Media: An Infographic