I received a great question today from a reader. She’s an author and has been asked to create a podcast. After looking around a bit, she asked me what the difference is between podcasting and vlogging. And you know what? I’ve been asked this a few times, so I thought I’d write a quick post to help others who need that info.
Vlogging is a video blog. “Vlog” is short for “video blog.” You have an actual video of you discussing a topic. My friend Danielle Smith is a well-known vlogger; you can find some of her tips on Danielle Smith Media. And I even have some advice on getting started with a vlog, and helpful links on how to create successful video blogs. How long should a vlog be? Shorter is better. The links I just shared will help you determine the standard, but I think 60-90 seconds is usually enough; you may be able to go as much as three minutes, depending on your topic. If you’re doing a how-to video, try to keep it to three to five minutes. Do you like to sit through long videos, or do you like to get in, get the info, and get on your way? Your audience feels the same way.
Podcasting is voice only — it’s like an online radio show. New Media Expo has lots of articles about podcasting. Right here on Blogging Basics 101 you can find advice about starting a podcast. If you’re podcasting, you can go longer because people are likely downloading it and listening while driving, cleaning, relaxing, etc. Some podcasts are 15 minutes, some are 30 minutes. Some are an hour. I suggest heading over to iTunes and searching podcasts in your niche to see what others are doing. Go to BlogTalk Radio as well to see what others are doing.