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Choosing a Blogging Niche

Are you considering starting a blog? Great! You have the first step down.

Now you have to decide what your blog will be about. Of course, you can always start a blog talking about anything and everything. However, these types of blogs aren’t often as successful.

That’s because people search the Internet for one reason only: to solve a problem. That problem may be to find entertainment, or it may be to answer a question. It could be any number of imaginable problems. But when readers are looking to solve a problem and your blog is nothing but ramblings on random topics, how is your blog going to solve their problem?

That’s why niche blogs are popular. For instance, if you want to stay up-to-date on fashion trends, you’ll follow fashion blogs because you trust that they’ll continuously solve your problem. If you want to alleviate boredom, you might hit up Buzzfeed or any number of entertainment blogs that continuously deliver a solution to your boredom.

A niche blog narrows your target audience, but it also keeps them coming back.

How exactly do you “find your niche?” Check out these tips below.

Choose Something You Know and Love

Experts will constantly tell you to blog about what you’re passionate about. It may sound cliche and a little unrealistic on the surface, but there’s a reason for it.

Stacey Roberts on ProBlogger says, “Something that seems present and that shines through in the blogs that I read and love is passion.”

When you blog about what you’re passionate about, several things happen:

  1. You’re more likely to put the time and effort into your blog to make it shine.
  2. You’re less likely to abandon your blog in the future.
  3. You’re less likely to run out of ideas.
  4. It shows through in your writing, and your readers can feel that. This, in turn, will lead to a larger following.

If you go the other route and choose a niche solely because you think it’s profitable, you’re bound to run into burnout and dissatisfaction. Another disadvantage of going the profitability route is that you probably don’t have as much knowledge in those subjects as you do in what you are passionate about. If you don’t know what you’re talking about, why would anyone read your blog?

How to Find Your Passion

Okay, so following your passion would be fine and dandy if you had any idea what your passion was. Just a few questions to get you started include:

  • What are your hobbies?
  • How do you spend your free time?
  • What is the one topic you could go on about for hours if your friends or family let you?
  • What types of classes did you enjoy in high school or college?
  • What do you enjoy reading and learning about?
  • If you could do one thing the rest of your life regardless of salary, what would you do?

Still not sure? Try this exercise: Start with your first instinct. Create a list of 10 separate blog post headlines/ideas. If you can’t come up with 10, then this probably isn’t the niche for you. If you do have 10 but aren’t thrilled about actually drafting the blog posts, then it’s worth considering a different industry.

If those 10 ideas sound good to you, consider writing up those blog posts on your computer before you get into developing your site. If you find it difficult to finish those first 10 posts and are already cringing at the topic, then it’s probably not right for you. The good news is that you didn’t waste time and money setting up a blog that you would only abandon later.

Do you find yourself excitingly coming up with more ideas after writing those first 10 posts? Then you could be on the right track! The good news? Now you have content to put up on your site once you’ve set up your blog.

Find a Hole in the Market

The truth is that no matter what topic you choose to write about, there is already a blog or million out there in that niche. However, not everyone has explored every nick and cranny of every niche. That’s where the profitability can come in.

For instance, Blogging Basics 101 started because there were plenty of blogs about blogging, but there was nowhere for beginners to get their answers.

You can narrow your niche in the same way by adjusting your target audience to those who rarely get attention, such as novice versus advanced individuals in your industry. Another option is to focus on a certain geographical area.

Remember, however, that there must be a need in that end of the market.

Keep in mind that you don’t have to stick with your first blog and its niche if you’re feeling burnt out. However, taking the time to explore which niche you want to start in can save you a lot of time and money in the future instead of jumping from niche to niche.

The biggest thing that will help you choose the right niche is to really think about it instead of jumping in head-first with no idea.

Still not sure? Tell us where you’re getting stuck in your decision-making.

Finding Your Niche

What if you have many passions and no focus? What if you’re not sure how to find your niche? In Finding Your Niche Online and Succeeding In It Amandalyn advises making a list:

If you have a hard time finding your niche, then ask yourself a few questions and write down all of your answers to make a list.

  • What are your hobbies?
  • What things do you like and enjoy doing?
  • How do you spend your free time?
  • What are your favorite topics to talk about?
  • When you were young, what was fun for you?
  • What topics do you know more than most about?
  • Are there certain classes that you have taken extensively?

Finding your niche can be daunting at first because, truly, there are blogs in every niche. You are not going to be the first. However, if you look, you will see that there are holes to be filled. Find a need and fill that need. I started Blogging Basics 101 because there are many intermediate and advanced tech sites for bloggers, but there wasn’t a place for beginners. Blogging about blogging wasn’t my first niche, either; it evolved from my first blog (a personal blog where I certainly didn’t even consider a niche as part of my blogging plan) where I was receiving a lot of questions about how to do specific things with a blog (like crossing out words or adding things to a sidebar).

Let that last part be a lesson too: You may start out with one thing and move to another. Sometimes the best-laid plans are just a stepping stone.

Dominating Your Niche

Now you have your niche, but you want to do even more. What’s the next step? In How to Dominate Your Niche, Brian Clark suggests

What you’re looking to do is intensify the niche by doing something more, or differently (or maybe even better) than the existing players. You do this by first evaluating and understanding where the niche is currently, and position your content in a way that pushes the envelope.

You can evaluate your niche simply by being part of the community of that niche. (Is it me, or do I always come back to community in my articles?) As you read and comment at other blogs in your niche you’ll have a sense of what is being covered and what is not. You can start to fill the holes in the niche or take a new approach to an old issue.

This, I believe, is where you’ll start to position yourself to make some money from your passion. As I wrote in my article Advice for Making Money with Your Blog, if you have a product (via your blog) or are representing a business niche, it is easier to sell that product or specific niche to advertisers. Advertisers know who they want to reach and if your product or business is complementary, then they see the value of advertising with you more readily than they would if you were just a blogger without focus.

You Niche & Your Network

How does being in a particular niche translate to being part of a network (something many bloggers are doing these days)? Deb Ng cautions you to be careful. In Earning Money as a Blogger: Are You Too Nichey for Your Network? Deb writes

[S]ometimes being nichey in a network isn’t always the best career move. . .If you do want to touch upon a niche, my recommendation is that it will probably be just as profitable, if not more, to start your own niche blog. This way you can post on your own schedule and keep all the profits for yourself. Yes, it’s slower getting started, but if you rock the promotion and know what you’re doing, you’ll do well.

17 thoughts on “Choosing a Blogging Niche”

  1. Thanks for the article Jessica. You touch on some good points. You often hear new internet marketers say that they can’t seem to find a niche. Your tip on Finding a Hole in the market is perfect for those people.

    I always referred to that as finding a niche within a niche. If you have the mindset of finding a hole in the market, there will be a ton of niche opportunities that will present themselves.


  2. I’ve researched and thought for years now, about starting a blog. I have done so much brainstorming. For the first time, I think I’m on the right track…. Thank you for this detailed article.. I am passionate about writing, hopefully I will be successful.
    Again, Thank You!!

  3. Thanks you Melanie first of all.I am actually new to this blogging world and was quite quite confused about choosing the right niche for myself in this competitive world where the algorithms change every now and then.But finally I have decided to go for an Android based micro niche blog as I have a good knowledge about the same and I hope this will benefit me in long run.Thanks again.

  4. I just replied on here earlier. Now my post is gone. And, when I tried to get back to this site it would not allow me on. Said “Thanks but no thanks, we dont need any spam, womp womp. Not sure why it happened but it did not feel to good host.

    1. Hmmm. I’m not sure what happened. I’ll go in and see if I can find it. Thanks for letting me know! I do get a LOT of spam and if anything looks questionable, my assistant sometimes deletes the comment and blocks the IP.

    2. It looks like you’re using a different IP address for this comment than the previous comment. Is that right? Your current IP isn’t blocked, so I’m not sure what happened.

  5. Your blogs are very informative. I consider myself tech savvy, but have to admit that commenting on blogs and blogs in general are new to me. My goal is to join the blog world this month. Thanks for the info.

  6. Pingback: How do I start a blog

  7. Just as an FYI the link included for Finding Your Own Niche and Succeeding In It is linked to a locked account. Can you offer any other resources or links that have additional information on this topic? Any feedback would be greatly appreciated.

  8. The link you have to rocks in my dryer went to a bad site. Otherwise… thank you again for such an amazing article. I am still trying to decide whether or not I want to continue to post on everything or to separate some things out into other blogs.

  9. I just started my blog about a month ago and the reason was because I thought I could make some money doing it. I read a bunch of articles about how to do that and ended up scrapping that idea. Yes I want to make money from my blog someday when I’m established and I can find an advertiser that clicks with me, but I just could not write what I was “supposed to” write just to make money. I now LOVE blogging and consider myself a writer…it’s up in the air whether or not I’m any good at it (lol), but I love it and I would not do it differently just to make some money.

  10. Pingback: Blog vs. Journal « tiffanytleung

  11. i blog…passionately…
    and haven’t made a single buck. but i have a feeling i’m not completely doing the whole blogging thing right. the writing, i’ve got down pat…kinda. the rest…i’ve got a LOT to learn. great article!

  12. I definately agree with the statement “Do what you love and the money will come.” I believe if you have passion about your job, your blog, or any endeavour, you will produce your best work, others will notice, and raise you up. Thanks for this article, and all your tips and advice to beginnner bloggers! Abbie

  13. I recently wrote about passion in blogging also. I couldn’t agree with you more. If you aren’t passionate about the topic it will eventually show. And when it shows any money you are making is probably going to decrease. Best to stick with your passion.

    Like you I started out writing random posts about my family. Gradually I’ve come to see the topics I’m passionate about. Blogging has taught me much about technology and MYSELF!

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