Facebook Memes & Calls to Action: Breast Cancer Awareness

Breast Cancer Awareness
Facebook memes are those status updates that get passed around like a fondue pot at a Dirty Santa party. You’ll see some that ask you to leave a comment about how you met the person. Or some that ask you to cut and paste the update into your own update if you love your mom, dad, children, kitten, bokeh, or glitter. And then there are the ones that support a specific cause, like breast cancer awareness. These breast cancer awareness memes are especially prolific because they have an air of secrecy to them and they make you think you’re supporting a worthwhile cause. The way the cancer memes work is that women receive an e-mail on their Facebook account telling them to answer a question (so far it’s been bra color and where you put your purse in the house), but not to post the question, only the answer, in their Facebook status. The e-mail goes on to tell women not to tell the men on their Facebook page, because it’s a secret! Shhh. We’re so sneaky and we love to support breast cancer by giving suggestive answers (e.g., Nude or I like it on the kitchen table) to ridiculous questions. Frankly, I find it insulting. I may be in the minority here, but there it is. Read on to find out why.

The problem with Facebook memes in general is that they are boring and redundant. The problem with the breast cancer awareness memes specifically is that they don’t have a call to action. They do nothing to support breast cancer awareness. We’re already aware of the problem. If you want to support breast cancer research, survivors, and cures, then you need a call to action. You need to do something. This is why I’m challenging everyone who participated in the breast cancer awareness memes (and those who didn’t) to put your money where your mouth is. Actually, I’m asking you to share a story on the Facebook page of a company who will donate fifty cents to the Susan G. Komen for the Cure for every story shared. So you’re putting their money where your mouth is. You get the drift.

Pepperidge Farm wants to help you support Susan G. Komen for the Cure. All you have to do is go to http://www.facebook.com/pepperidgefarmmilano and write a short wall post about why your life is sweet. For every story shared, Pepperidge Farm will donate 50 cents to Susan G. Koman for the Cure. After you’ve shared your story, post this to your Facebook status and challenge your friends to do the same:

Let’s really support breast cancer research! No more crazy memes with no calls to action. Go to http://bit.ly/MilanoFacebook and share your Milano moment (why life is sweet). They’ll donate .50 to Susan G. Komen for the Cure for every story shared (up to $50k).

Or come up with your own status update. The point is to raise money for cancer research, not create another meme.

The fine print: This is a One2One Network campaign I opted to participate in. I’m not receiving anything in return. No money, no product. It’s just a cause I felt I needed to be part of because it’s important to recognize when a meme is fun and silly and when you can really do some good. This is an opportunity to do some good.

Creative Commons License photo credit: pvera

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