7 Ways to Boost Your Success as a Blogger

All bloggers have one thing in common: they want their blog to succeed. For most bloggers, success means converting loyal followers.

No matter when or why you started your blog, a few tweaks here and there to your blog and your attitude can change things for the better. Check out our list of seven tips to help you succeed as a blogger.

how-to-be-a-successful-blogger

1. Find a Niche

This little bit of advice has been bouncing around the Internet since the dawn of the first successful blog. Still, a lot of newbie bloggers don’t take this advice to heart, partially because a lot of new bloggers aren’t sure what to blog about and partially because others don’t know what a niche is. Don’t worry; we’ve got you covered.

Niche is defined as, “a specialized but profitable corner of the market.”

What we really mean when we say “find your niche” is to narrow your blog’s focus. Talking about anything and everything that comes to mind is great if you’re writing for yourself, but readers may find that chaotic and difficult to follow. What readers really want is a collection of related and helpful articles on the same topic to help solve a problem or question.

Examples of niches include:

  • Parenting
  • Finance
  • Beauty
  • DIY Home Décor
  • Fitness
  • Web Design

While it’s true that there are blogs on practically every niche, the key to really being successful and hitting your target audience is to narrow your topic even further. Find a hole in the market and focus on that. This will reduce your competition while making you a go-to expert in your niche.

For example, Blogging Basics 101 started because there were tons of sites with blogging advice for intermediate and advanced bloggers, but there wasn’t a lot of good advice for novice bloggers.

Another example would be if you wanted to start a travel blog. Instead of focusing on travel in general, you might narrow your focus to a single country or city. That way, you become the number one go-to blog for people looking to visit that area.

2. Don’t Be Afraid to Self-Promote

Promoting your own project on social media or within your group of friends is intimidating for a lot of people. You don’t want to sound like you are bragging, and you definitely don’t want to come across looking like spam.

If you want to succeed, however, you have to get the word out there, and who better to do that than you? It’s all part of the marketing process, and bloggers have to learn how to use social media and blog commenting functions to market themselves.

Sometimes tooting your own horn isn’t all that bad. The key is to find a balance between self-promotion and humility. Many bloggers and social media enthusiasts suggest using 80 percent of your social comments and shares to promote other people’s works and 20 percent of it promoting your own products and services.

3. Build on What Works

Experimenting is all a part of the process, so don’t be afraid to try something new. Start a new weekly blogging series, try placing ads, or start guest posting.

Use your website statistics and commenting functions to see how readers react to these new ideas. If you’re not seeing any indication of a reaction in your stats, poll your readers to see what they think.

Testing one thing here or there isn’t likely to hurt your blogging practice. Some of these experiments can lead to a huge increase in traffic. The good news is that you can always ditch the ones that don’t work.

4. Perform an “Above the Fold” Test

Above the fold includes the content you see when you first view your blog. It’s anything that you see without scrolling.

Since you only have a few seconds to make a good first impression and help readers find what they’re looking for, you want the most important information above the fold. For instance, people should be able to tell who you are and what you do without scrolling. If it’s not evident in your blogs title, it’s worth adding a tagline. If you want to draw attention to your call-to-action, that should appear above the fold as well.

Not sure how your website performs in this regard? Use the Clue App to set up a free 5-second test. Send the test out to your friends or followers to see which information readers see as most important. Don’t like the results? It’s worth rethinking your website layout.

5. Make Your Blog Sticky

Sticky is a term that means you’re encouraging people to return to or stay on your blog. For example, you might link to a relevant article from your blog’s archives. You can do this within the content, or you can list additional resources at the end of each blog post. The idea is that these links point to your own content and offer readers more in-depth information on the topic or a related subject.

As you do this, people are more likely to stick around and subscribe to your blog. You can also make your blog sticky by inviting readers to subscribe to your blog or by making your RSS feed available with the click of a button.

6. Look for Ways to Extend Your Blog

To get people to stick around and keep coming back, it’s worth extending your reach outside of simple blog posts. This helps you reach more people who enjoy other forms of content and contact, and it keeps your blog from getting boring.

Examples of ways to extend your reach include:

  • Hanging around industry forums or social media
  • Sending out newsletters
  • Starting a podcast series
  • Releasing videos

7. Create Quality Content

People have been saying it for years, and the saying still holds true. Content is king.

Without well-written and engaging content, your blog isn’t going to go anywhere. Yes, your blog design and your marketing tactics are important, but they’re practically useless if you don’t have quality content. People may come because of the marketing, but they’ll stay when you deliver content they need.

Pro tip: Creating content users “need” can encompass anything from teaching them something to providing entertainment. While blogging about yourself can have its benefits, you should always be focusing on solving the readers’ problems first (whether they want a good laugh or are looking for advice). Satisfying their needs is what will drive readers to subscribe to your blog.

Have you seen success with other techniques? Let us know what you’ve done with your blog that your readers love.

16 Responses

  1. Lilly July 23, 2008 / 10:13 am

    Another great post. I look forward to the day that its more than my Mum reading my blog (and I bet she thinks so too he he)!

  2. Robin ~ PENSIEVE July 23, 2008 / 9:12 pm

    Karla ~

    This is SOOOoooo the kind of post I NEEDED to read when I was starting out; I’ll be sure and direct some newbies to your suggestions. Between you and Melanie, you’re going to save them all kinds of time (and problems) in the long run!

    GREAT job subbing!

  3. Rachel July 25, 2008 / 1:15 am

    thanks for the tips

  4. Leigh January 7, 2009 / 11:37 am

    Hi there,

    Can you tell me if it is best to use a web site address that has only the address and not the domain (ie wordpress or blogspot, type pad etc). If using these is okay …. which one is the best?

    Thanks, Leigh

  5. chanikya February 23, 2009 / 7:34 am

    one of the best blog

  6. Pixie February 25, 2011 / 5:55 pm

    This is very informative. I am really glad I stumbled on to this site. Thank you.

  7. Lisa Keene April 25, 2012 / 6:02 pm

    Trying to figure out who are some of the best web hosting sites so that I can start my blog. Everyone claims that they can do so much for me. Are they telling the truth or do they just want my money? Any advice you can offer will be appreciated.

  8. Blogging Tips October 26, 2012 / 5:30 pm

    I think that the first thing you should “worry” is your blog niche. This might highly affect your domain name and future blog development. The most important thing is to write something useful for others (your visitors) and keep your blog active as much as possible.

    @Lisa the best (most popular) shared-hosting companies are definitely HostGator and GoDaddy. I used them both and I have no mayor complains for them. The most important thing is to actually go, buy your host and actually start blogging.

  9. Suraj July 4, 2013 / 8:13 pm

    Hey, Thanks for the informative post. Starting a blog is really easy, but maintaining it for a long time is very hard. We should have clear vision about what niche we want to blog. Here is my mantra for blogging “ Start a blog with blogger, Create Great Content , study competitors, work on search engine optimisation, make new friends online, use social media to the fullest and Monetize blog with adsense and its alternative. Last but not the least maintain it. Cheers.

  10. kevin January 20, 2015 / 2:07 am

    Great tips you shared, It’s not easy to build a successful blog, it takes a lot of time and dedication. Writing unique content and being consistent is key*

  11. sumit March 22, 2015 / 12:26 am

    I think broad niche is good to stick around.Small niche or micro niche blogger runs out of idea soon.It’s better to set long term goals if want to survive and thrive.. :) Thanks

  12. Pushkar Kathayat April 3, 2015 / 2:11 am

    Useful and healthy tips for newbie bloggers. I hope these tips will work for me to increase traffic on my blog.
    Thanks for sharing. :)

  13. Gaurav Kumar April 14, 2015 / 9:57 pm

    You ave nicely put these tips together. Finding a profitable nice, stick to it when writing posts, building email list and a strong social media presence play big role in success of a blogger.

  14. Janet May 4, 2015 / 1:46 pm

    This is very powerful information that I am certain will help boost blogging success. Thanks for taking the time to share this value.

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