Sarah is the wife of Jesse, a very
cool motorcycling husband, and the mommy of two sweet, amazing kiddos:
a little girl (two and a half) and little boy (one). You can find her at Like a Warm Cup of Coffee. Please give her a hearty welcome!
"Ah, children. A woman knows all about her children. She knows
about dentist appointments and soccer games and romances and best
friends and favorite foods and secret fears and hopes and dreams. A man
is vaguely aware of some short people living in the house."
"There are 2 times when a man doesn’t understand a woman – before marriage & after marriage."
We’ve all heard the above type jokes, right? With every joke, however,
comes a hint (or more) of reality, and the difference between men and
women is certainly very real. Want proof? One word: blogging.
The majority of the top blogs that men write and flock to are "tech"
blogs. What do the majority of women flock to? You guessed it,
mommy-type blogs, a.k.a., women writing about random things in their
lives. In fact, one of the things I read most often on sites such as Problogger (which I love) is not to be too personal. Women defy this.
A prime example of a successful female blogger who defies the "no personal" rule: Dooce.
This lady could write about poop (and I’m sure she has) and she will
have a million readers. Why? Because she writes well and is relational.
She’s a woman. Women, mainly, read her posts because they relate.
There’s your key: relate.
One of the number one rules on how to have a successful blog is to have
a niche. Well guess what? Women don’t need a niche! We can write about
what we darn well please and if we’re good at it, we’ll get noticed.
have another example for you: This woman has approximately 50,000 people visit her two sites each week; in fact, she wrote a book called "No One Cares What You Had For Lunch, 100 Ideas For Your Blog." You wanna know something funny? She wrote about what she had for dinner. So why is she so popular? She writes well and is relational. BINGO!
In the men’s world of successful blogging, personal is out, business is
in. For women, flip it. I’m not saying that women who have a niche are
not successful (hello Huffington Post). I am saying that, in general, women can get away with not having a real niche and still become extremely popular.
So, what am I getting at with this post?
- It’s a good idea to follow the main rules: content, niche, networking.
- However, if you are a good writer, go ahead and write about what you had for lunch – you’re a woman so you never know, you may become the next Dooce.
F.Y.I. – I do not necessarily support or read the linked bloggers, I am simply pointing out their popularity.