Planning Your Blog Posts With an Ebook in Mind

I’m still furiously working on client projects and prepping for a new project I can’t wait to tell you about! That means my posting here has been sparse. So when my friend Ang England asked if she could write a guest post to help promote her new ebook 30 Days to Make and Sell a Fabulous Ebook, I was more than happy to oblige. I know you’ll love her tips and her ebook!

As the mother of four little ones, with one on the way, I am a huge fan of working smarter, not harder. One of the benefits of writing an ebook is the ability to create an additional product from work and research you’ve already used elsewhere. I love re-purposing high-quality content and presenting it in more than one format. With that in mind, I want to give you some tips for planning blog posts with the goal of eventually creating an ebook.

Brainstorm Article and Post Series

I’m a huge fan of the brainstorming process. When I first began writing web content for a particular content site I took a 50 cent poster board from Wal-Mart and filled it with idea after idea after idea. Two years and three ebooks later, that brainstorm session was actually covering the mortgage payment when I took maternity leave with my third child.

Planning articles in series around a particular topic meant that when I wanted to write an ebook, I could tell what series my readers were responding to and help predict which specific topic would sell well. It also meant that I had a huge head start on research and writing when it came time to put the book together.

Editorial Calendar

I love having an editorial calendar in place – even if just in general terms – so that I know where I’m heading with my writing goals. When I want to write about a particular topic, adding it to my calendar greatly increases the chances of that project actually coming to fruition! Otherwise, I’m too easily sidetracked by the immediate needs of my sites and jobs and family and….you get the idea. You’re probably in the same boat. An editorial calendar can help.

Scheduling Posts in Advance

30 days to make and sell ebook coverWhen I launch a new ebook, I like to write a few posts on a related topic. Then you can schedule them out in advance and create a sustained buzz over your ebook. Alternatively, you can work on producing your ebook while your posts are still being posted to your blog. When I was working on the Making Money Blogging ebook, I had pre-written several blog posts in one day so that I could take awhile to put the book together and work on marketing it without abandoning my audience.

Angela England is a problogger, freelance writer, and author of 30 Days to Make and Sell a Fabulous Ebook. Find her on Twitter and at her blog, angengland.com.