Darren Rowse of Problogger mega-fame hosted the 31 Days to Build a Better Blog Challenge a few months ago. Unfortunately, I was buried in obligations and couldn’t devote the necessary time to the course. I’m starting today. (By the way, he’s made this course into an e-book and you can buy it for just $19.95.)
Day one’s task: develop an elevator pitch. Pretend you’re in an elevator and you have until the elevator reaches its destination to explain your concept to a key investor. That’s your elevator pitch. It has to be short and to the point. My elevator pitch for Blogging Basics 101 is
I write tips and instructions for beginning and intermediate bloggers. I take the “tech” out of technical writing and give readers something they can use.
I can expand on that as time allows, but those two sentences pretty much sum up what Blogging Basics 101 is all about. Once you have a clear elevator pitch, you’ll be surprised how often you use it:
- I have several friends who don’t know what I do–elevator pitch without boring them with details (they don’t blog)
- When I meet someone new at a blogging conference–elevator pitch and business card
- When another parent asks what I do–elevator pitch and expand as necessary
- Potential business partner–elevator pitch, business card, expand as necessary
What’s your elevator pitch? I want to know. I think it’s worth taking the time to think it through and I’d love to know what you come up with. Please leave me a comment with your elevator pitch!
( photo credit: Grevel)