Develop an Elevator Pitch

Darren Rowse of Problogger mega-fame hosted the 31 Days to Build a Better Blog Challenge a few months ago. Unfortunately, I was buried in obligations and couldn’t devote the necessary time to the course. I’m starting today. (By the way, he’s made this course into an e-book and you can buy it for just $19.95.)

Day one’s task: develop an elevator pitch. Pretend you’re in an elevator and you have until the elevator reaches its destination to explain your concept to a key investor. That’s your elevator pitch. It has to be short and to the point. My elevator pitch for Blogging Basics 101 is

I write tips and instructions for beginning and intermediate bloggers. I take the “tech” out of technical writing and give readers something they can use.

I can expand on that as time allows, but those two sentences pretty much sum up what Blogging Basics 101 is all about. Once you have a clear elevator pitch, you’ll be surprised how often you use it:

  • I have several friends who don’t know what I do–elevator pitch without boring them with details (they don’t blog)
  • When I meet someone new at a blogging conference–elevator pitch and business card
  • When another parent asks what I do–elevator pitch and expand as necessary
  • Potential business partner–elevator pitch, business card, expand as necessary

What’s your elevator pitch? I want to know. I think it’s worth taking the time to think it through and I’d love to know what you come up with. Please leave me a comment with your elevator pitch!
(Creative Commons License photo credit: Grevel)

10 Responses

  1. Debbie April 7, 2009 / 7:20 pm

    I signed up and completed my elevator pitch. I’m working on my list post now and hopefully will have it completed for tomorrow. I’m looking forward to learning and growing as a blogger. Glad to join you.

  2. Headless Mom April 7, 2009 / 9:59 pm

    I’m in, but already behind because of baseball. I’m hoping to do 2-3 each week since my schedule is nuts. The elevator pitch is throwing me but I KNOW I need to do it-and have for months!

    Nice to see you here today!

  3. Jody April 8, 2009 / 5:30 am

    I’m in. I’m behind (of course) and am not sure which blog I’m going to use…

  4. allison April 8, 2009 / 7:41 am

    I’m in!! I love blogging, but I want to get word out of my blog, any ideas on that?? Thanks!

    • admin April 8, 2009 / 7:50 am

      I’m not sure what you mean by “get word out of my blog”. Can you explain?

  5. sarah mae April 8, 2009 / 8:29 am

    I’m doing the challenge as well! I look forward to seeing so many “new and improved” blogs! ๐Ÿ™‚

  6. Texan Mama April 8, 2009 / 2:57 pm

    I love the idea of this challenge. BUt I’m a little confused… my blog isn’t really “techie”. Would it make sense to have a post about blogging technical stuff? And, I have no idea what a list post is. maybe, for us inexperienced bloggers, could you also explain what you want us to do? Thanks!

    • admin April 8, 2009 / 3:03 pm

      Texan Mama,

      I’m not actually holding the Challenge here at Blogging Basics 101; it’s being hosted and run by Darren Rowse at You’ll need to sign up for the challenge over there and you’ll be signed up to receive the e-mails and daily assignments. I only posted a few of my thoughts here to encourage my readers to jump in and take part!

      You don’t need to have a technical blog to participate. In fact, I’ll bet most blogs aren’t technical. ProBlogger’s 31 Day Build A Better Blog Challenge is meant to help everyone hone their blogging abilities and really focus their ideas. I’m a big fan of Darren’s (as is everyone on the web that I’ve run into!) and I know you’ll find some information that can help you.


  7. Jendi April 8, 2009 / 9:06 pm

    Hi! I was delighted to see your post. I signed up, but hadn’t connected with others who had. I was going to just read and let it soak in, but now I’m going public with the tasks. ๐Ÿ™‚

    P.S. I heart list posts!

  8. Pat April 27, 2009 / 1:53 pm

    I just found the Blog Challenge and joined in just 3 weeks late. Hey, I am so new that I do not know what I donโ€™t know. But Iโ€™m glad to find your site and hope that it will help me. I read about how you should do this and that but no one will tell you exactly which button to push to do it. This is what I need.:)

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