Six Apart Sold to VideoEgg: What Does It Mean for Your TypePad Blog?

Tomorrow VideoEgg is expected to confirm that it has bought Six Apart, the parent company of the Movable Type, TypePad, and Vox blogging platforms. The two companies will lose their names and together will become SAY Media. According to Mashable, Chris Alden, the CEO of Six Apart will step down and Matt Sanchez, VideoEgg’s CEO, will continue in that role for SAY Media. Meanwhile Mena Trott, an original co-founder of Six Apart, will be part of SAY Media’s Board of Directors.

It’s reported that SAY Media will continue to support Movable Type and TypePad (the Vox platform will be dead September 30). However, VideoEgg is an advertising network and over the past few years Six Apart has also been pushing their ad network and encouraging affiliate sales.

According to AdWeek,Troy Young (President of SAY Media) said the main focus of the new company will be those bloggers who want to “build media businesses, rather than regular people who write a blog for fun. They quote him as saying, “The kinds of people we want to work with are emerging media personalities.” So where does that leave you?

If you’re using Movable Type and want to stay with a similar platform but have sworn off WordPress, then you’ll be happy to know that Byrne Reese, who used to be the Movable Type evangelist until he left Six Apart last year, has been working on a new open source blogging platform called Melody. It looks to be incredibly similar to Movable Type and it’s named after some song that seems to have special meaning to the Six Apart Movable Type crew. (Frankly, I don’t know the whole story. When I met them at Blog World one year, Anil Dash thought my name was Melody Nelson instead of Melanie Nelson and he went off on some weird diatribe about my name and the importance to the team. I gave him serious eyes and nodded to be polite. I just thought it was interesting that the guy in charge of Movable Type left to make a new version of it and called it something that had meaning to the group at Six Apart. It seems a little incestuous to me.)

If you’re using TypePad? I don’t know what this means for you. The Everything TypePad blog promises, “Nothing in TypePad changes today, and SAY Media will continue to provide support to TypePad subscribers, and evolve the TypePad platform. You can choose to take advantage of our strong relationships with marketers to monetize your blogs, or you can keep your blog ad-free.” I’m not concerned that anything will change today, as they point out. I’m concerned about the changes coming down the road. The information I’m seeing from TechCrunch, Mashable, CrunchBase, and AdWeek tells me these two companies are focused more on developing an ad network than supporting bloggers (unless, of course, you’re an up-and-coming or established media personality, apparently). I’m fairly certain they won’t be shutting down anything immediately, but if it were me, I’d be watching this closely. It doesn’t help that TypePad is one of the harder platforms to migrate. If you do plan to migrate, it will take some planning, patience, and probably some money to pay someone to help you if you’re not savvy about the back-end of your blog. (As an aside, yes I can help you migrate, but I hope it doesn’t come to that.)

I’m interested in your thoughts. Are you a TypePad or Movable Type user? If so, how do you plan to proceed? Will you stick with them no matter what or will you start preparing to migrate your blog to another platform just in case?

This article is cross-posted at with permission.