Writing effective links for your audience and SEO

This is a short and simple tip. When you are writing your post and need to insert a link, consider how you are going to write that sentence and where you will include the link. For example, which of these is more effective (potential links in bold)?

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The top sentence is more effective for your audience because it tells you exactly what they need to do. It’s also effective for SEO purposes because search engine spiders are looking for unique word strings. Strings like “click here” or even just the word “here” linked to other files or pages are everywhere on the web. Make your pages stand out by being more descriptive with your links. Help the search engines catalog your site effectively.

11 Responses

  1. Marketing Mama June 11, 2008 / 5:25 am

    Interesting – I’ve done both without really thinking about what would be most effective. Now I know, thank you!

  2. phyllis June 11, 2008 / 7:13 pm

    excellent tip, thanks!

  3. Rudolf June 12, 2008 / 5:44 pm

    Something I just realised I’ve always done.. To me it just looks akward with ‘here’ and ‘click this’ links… like their not realy trying.

  4. Christian June 13, 2008 / 12:54 am

    Great tip – as I agree it’s one of the most “missed” out there, but EXTREMELY valuable.

  5. Webdesign October 2, 2008 / 7:40 am

    Nowadays SEO is very important one for websites.

    So i got the good points from your blog .

    Thanks for sharing your resources with us

  6. blogmoneymania May 4, 2009 / 11:00 am

    Glad you explained that. It is best to use as much SEO as possible and to give instructions to your readers as to what you want them to do.

  7. Trade Show Magician July 18, 2012 / 11:57 am

    Just found this site. I was looking up “putting links into your blog post” and up you came. It obviously works and other content is also valuable. The advice on “search strings” is right on the money – literally.

  8. Alina March 14, 2013 / 4:20 am

    Thanx a lot i think its a great tip and it will surely help to all other who are interested in writing.

  9. seo company UK July 18, 2013 / 3:30 am

    ya this great way but you can also change font color where you want to insert links

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