Why Your Brand Needs to Hire a Community Manager Now

If you’re looking to use social media to grow your brand’s presence you have probably heard of online community management, but you may not be sure if you need to hire a community manager for your business. After all, you take care of updating your Facebook page and Twitter account, what else do you really need? A common misconception is that community managers do little more than Tweet out links for the brand. If this is the case for you, please join me now as I take a look at what community Read more [...]

Getting Started With Instagram

Instagram has 150 million users. That’s more daily mobile users than Twitter. Are you ready to tap into that audience? Instagram can be a powerful marketing tool because your community loves to get a sneak peek into your company's "real" every day. Why not give them that with pictures? For example, you can Show your personal side. If you're a blogger, you're likely building your community based on sharing you. Only you can determine the level of sharing that's appropriate, of course. Depending Read more [...]

12 Ways to Use Google+ Hangouts for Business

Mention Google+ in a crowd of social media enthusiasts and you'll receive a mixed bag of responses. Most will crack jokes and comment about a virtual wasteland, but after the laughter dies down, a few die hard holdouts will tell you why Google+ is still worthy of your time. For example, Google+ Hangouts have changed the way many people socialize and do business online. Hangouts enable you to have a video chat with at least one person, but potentially as many as you like, and savvy people are using Read more [...]

3 Reasons Your Facebook Brand Page Looks Like a Ghost Town

Starting a Facebook brand page is a good strategy for any business. If maintained properly, Facebook marketing can be an excellent tool and a terrific way to reach your customers. This platform requires daily care, however. It’s not enough to put up a page and leave it. Maintaining a Facebook page and making the most out of the interaction between your brand and your community take a bit of effort. Very few pages yield thousands of followers in the first few weeks and it takes lots of planning Read more [...]

How Do I Create a Facebook Interest List?

Facebook lists are a way to organize your friends and the fan pages you like. There are actually two kinds of lists you can create: Interest Lists -- for Facebook fan pages you like; and Friend Lists -- for your Facebook connections that are people. This article explains how to create a Facebook Interest List so you see more updates from the Facebook Fan pages you Like in your Facebook news feed. Why Should You Create an Interest List on Facebook? If you've Liked a fan page, but you notice you Read more [...]

The Pitfalls of Too Many Guest Posts on a Brand Blog

Brands use social media, including blogs, as a way to gain trust among their communities, but not every brand has the editorial or writing team available to produce a top notch blog. If no writers are available, brands use the marketing, community, or social media team to write blog posts and those departments are spread thin already. As part of their content strategy they may use guest posts on their blogs as a way of getting content at little or no cost, while sharing tips and advice from outside Read more [...]

How Do I Create a Facebook Friend List?

Are you seeing all your Facebook friends' updates in your news feed? I'm gonna go out on a limb here and say no, you're not. Facebook tries to guess what you're most interested in and who you're most interested in hearing it from. That means Facebook shows you the updates from people it thinks are most relevant to you, not the people you may want to hear from the most (though, admittedly, sometimes those overlap). So how can you take back control of your news feed and see the updates you want Read more [...]

5 Major Mistakes You’re Making On LinkedIn

LinkedIn gets a bum rap. Many people see it as a glorified resume site one only need pay attention to when one is in need of a job. This is shouldn’t be the case at all. LinkedIn is more than a place to post job details and occasionally check in with connections. If you’re truly interested in advancing your career, you have to do more with LinkedIn than check in now and then. What follows is a look at some common mistakes people are making with LinkedIn, and why the little details are more Read more [...]

Set SMART Goals to Grow Your Business

It's the start of a new year and, as always, we're looking ahead to the opportunities this fresh start can bring. One of the things I do every year is set new goals for myself and for my business. Notice I didn't say "resolutions." For me, a resolution is changing a habit (something like This year I'm going to floss every day.). They're one-offs that, frankly, are easy to push to the wayside in favor of easier or more immediate gratification. A goal, on the other hand, is something to work Read more [...]